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Fair Gradual Self-Tan Lotion

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Proud of our continued heritage against animal testing
Paraben Free Icon
We say no to skin-irritating preservatives
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Botanical extracts adapted for optimal skincare performance
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Supporting ethical practice in beauty
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Perfectly blended formulations for ultimately flawless results
To help keep skin beautifully smooth and plumped
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Just because you have fair skin, it doesn’t mean you can’t opt for a lightly bronzed glow, if that suits your vibe. Fake Bake Fair is also your option if you want to go subtle. We have dialled down our signature tanning agents, but our colour guide means you can see exactly where your product is going. 

The finish? A softly filtered golden glow.

Why is Fake Bake Fair a Harknett Must-Have? 

Our Global Creative Consultant James Harknett says, 

“Fair is a gift to those new to tanning, beauty fans who love a refined glow and fair-skinned clients who want a glow up that looks so very natural. It’s also the self-tan I recommend during winter months. If you want to make the pay off slightly more intense you can apply over consecutive nights, so you are the one always in control.”

Product Information

  • Subtle glow for fairer skin tones
  • Can be reapplied daily to achieve the desired level of tan giving complete control of the colour development
  • Easy-glide, easy to apply lotion formula
  • Contains naturally-derived tanning agents DHA & Erythrulose
  • Contains cosmetic guide colour for instant colour and ease of application
  • Paraben free
  • Naturally derived ingredients
  • Vegan friendly
  • Not tested on animals
  • Contains gloves for application
  • Expires 10 months after opening

 “Best Self-Tanning Product”

Hair Flair & Beauty

“Summer Beauty Award


  • Shake gently before use
  • Always wear waterproof gloves when applying
  • Apply in small amounts of lotion in a circular motion on the body
  • Lightly glaze over elbows, hands, knees and feet
  • Bend elbows and knees when applying
  • Re-apply once a week and use Fake Bake Maintenance products to extend life of tan
  • 5
    Fake bake Gradual self tan

    Posted by Maureen on 10th Jun 2020

    Brilliant nice gradual real looking tan and best thing no horrible smell !!!

  • 5
    Fair Gradual SELF-TAN Lotion

    Posted by Claire on 12th May 2020

    Great product for the fairer skin and as it is gradual, you can choose how dark you want it to be.

  • 5
    If you are a redhead or fair you need this in your life!!!

    Posted by Natalie on 22nd Feb 2017

    Being a redhead means it is near on impossible to find a tanning product of any description that doesn't turn you instantly orange and smell or biscuits. UNTIL NOW! This is a complete game changer and I can't recommend it enough! It is the most amazing tan that is easily buildable to create a darker shade or used once to give you that sun kissed glow. Give it a go, you WONT be disappointed!!!! Xx