I used to use this years ago when it was just the bright pink blush (as opposed to the half bright pink, half deeper pink it is now) and to be honest I don't know why I stopped using it as it is AMAZING. Recently re-purchased after seeing a old pic of me wearing it and it's as fab as ever and looks exactly the same on me as it did then. Gives me a dewy, flushed look that makes me look younger and my skin great. It's also one of the only pinks that actually shows up well on my olive skin. I'll be sticking with it from now on!