BACK TO BASICS - Dare to Bare

The barely there make-up trend was a fashion favourite on the SS17 runways, with many designers opting for fresh faced models, with beautiful sun-kissed skin. Inspired by Kendal Jenner and Hailey Baldwin, the key to this trend is perfectly primed bronzed 


At home achieve this look with Fake Bake Amplify or Fair. Create a truly bespoke tan as you can control the depth of colour as you build to the desired shade. Perfect for that primed bronzed glow, Amplify also has a unique ingredient that speeds up the natural process of melanin production in the skin, making it the ultimate pre winter getaway must have.

When: Daytime

Where: Low key beauty is perfect for festivals; your tan will look as fresh on day three as it did on day one!

With What : Style with festival fabric fave Tulle; light, feminine and flouncy, this trend will complement any bare-faced babe this summer, team with key SS17 item - the bralette.




METALLIC MUSE - Poolside to Pacha

Shots of iridescence run through this Balmain inspired tan - giving an al

most ethereal finish. Metallics are a key trend across fashion and beauty for 2017, with Make-up Marvel Pat McGrath creating many of the looks. When it comes to bronzing, think poolside glamour with Helmut Newton… shiny, sweaty and sexy

At home reach for Fake Bake’s iconic Original Self-Tan Lotion. The dark guide colour enables a confident application, even for the tanning novice. Moisturise ankles, feet and elbows first, to avoid over absorbing in dry areas. Start with the pins and smooth down towards the ankles, ensuring less product hits the delicate areas. Apply the same tactic with your inner arms. Finish this look on day 2 with Fake Bake Tinted Body Glow which is laced with golden shimmer, the bronze coloured moisturiser illuminates skin. Spritz with Skin Smoothie oil to complete the look.

When: Afternoon to evening

Where: The perfect pool party tan, which takes you from day to night.

With What: Go all out and team with a metallic bikini!




BOLD BRONZING - Eighties Revival

Bring out your inner supermodel as fashion and beauty goes back to the 80’s. Tanning is now cosmetic! Instant contoured results that don't need a make-up removal wipe at the end of the day. Dramatic make-up and tanning will allow you to achieve this opulent trend, contouring will take on a new role with temples and eyelids being accentuated with bronze hues.

This 80's inspired tan can be tailored to you. Apply to freshly cleansed skin at home, frame the natural contours of the face using James Harknett's 3D Tanning kit. On the dampened blending stick provided, place a minimal amount of award winning Fake Bake Coconut Tanning Serum, pronounce your contours by blending, not drawing, around the hairline and jawline. Apply the same technique to the cheeks and bridge of the nose. Then finish the look by misting Fake Bake airbrush for a dark yet sculpted look. Cleanse and wash as normal within 4 - 6 hours.

When: Evening

Where: In an ideal world jet off to the neon lights of Miami and party until the small hours of the morning.

With What: It’sthe return of the power shoulder! Take your cues from Céline’s Phoebe Philo and play with proportion, by mixing peaked shoulder pads with a mini skirt or cropped trousers.